The Toolkit is a ready-to-use set of guidelines of how to place signs in your environment. It shows where to place information in order to really impact people’s behaviours. The Toolkit includes a universal set of signs and icons that can be used immediately, as well as templates that can be adjusted to suit your place. They are royalty-free, as coordinating with others to create simple and collective signs is most effective.

The Toolkit is designed to help anyone who is responsible for places where the public go: from cities, universities, transport systems to individual stores, theatres, restaurants and offices. It is a practical tool to help implement effective public information by applying best-practice know-how. It is ready to download and use straight away.

We have entered a confusing time. We still need to control COVID-19 and yet get on with our daily lives. There has been a huge amount of activity to help guide how to behave. However, much of what has been done is confusing and uncoordinated. A new coordinated approach would help and reassure everyone, so that we can avoid further lockdowns and enjoy freedoms.

The toolkit is a practical how-to-do-it set of guidelines and resources. It advises and explains the best possible layout of information in multiple types of places.

The guidelines are free to download. Pre-prepared editable templates and icons are available to download for £500. The system is royalty-free for the purposes of better signing your environment to support public health.

Background to the science of transmission and behaviour change

Comprehensive guidelines to allow you to plan and implement best-practice quickly

Ready-made sign designs, editable templates and a universal icon set

Applied is a global design practice at the forefront of the field of physical UX. We help people avoid getting lost. Our passion is to help people move through busy places easily, productively and with certainty. We make journeys effortless by better explaining environments and making them more intuitive and memorable – more legible. And to help the people who run these places make best use of investments, optimise flow, and integrate systems.

We are trusted by the managers of some of the world’s most important places: London, Paris, New York, Madrid, Rio de Janeiro, Seattle and Sentosa Island; transport systems for Dublin, Toronto and Vancouver; and systems for global companies and institutions such as NYC’s The Met, London’s National Gallery, Westfield, Princeton University and Google.